Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets

- Basu, Shubhabrata, Malik, Ashish, Munjal, Surender, Venkataramanan, S. V.

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

- Voola, Ranjit, Bandyopadhyay, Chinmoy, Voola, Archana, Ray, Subhasis, Carlson, Jamie

The role of cocreation and dynamic capabilities in service provision and performance: a configurational study

- Wilden, R., Gudergan, S., Akaka, M. A., Averdung, A., Teichert, T.

Decomposing the effect of supplier development on relationship benefits: the role of relational capital.

- Blonska, Agnieszka, Storey, Chris, Rozemeijer, Frank, Wetzels, Martin, de Ruyter, Ko

Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs.

- Keeling, Debbie Isobel, Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin

Role of quality management capabilities in developing market-based organisational learning capabilities: case study evidence from four Indian business process outsourcing firms

- Malik, Ashish, Sinha, Ashish, Blumenfeld, Stephen

The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance

- O'Cass, Aron, Weerawardena, Jay

Creating value offerings via operant resource-based capabilities

- Ngo, Liem Viet, O'Cass, Aron

The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce

- Pires, Guilherme D., Aisbett, Janet